Sunday, November 29, 2009

Women in Advertisements: Accurate or Degrading?

Swiffer Advertisement:
Even in the year 2009, women are still under the asumption that it is their role in life to clean and take care of the household. Sure, many women today are still stay-at-home mothers, where it is their job to take care of the house and children. However, more today than ever before, mothers and women are staying in the work force, even while they're raising families. The stereotypical "housewife" is slowly going away in American society. Therefore, it is rather offensive that the majority of cooking and cleaning product advertisements all contain women using these products. They are all the stereotypical "housewife" in each ad or commercial. It is not only degrading, but it erases all the progress women have made to rid themselves of this stereotype. As a woman myself who has a career other than cleaning up after my family, I find these ads not only offensive, but rather annoying. My husband knows how to sweep the floor or clean the windows, and knows how to clean up after himself. Therefore, its confusing why there are never ANY men in such ads. If there is such a big controversy over racism in the media, there should be a similar attitude towards feminism, which can be just as degrading.